Our business

HOMECHOICE

HomeChoice is the group’s direct marketing retailer offering an exclusive range of luxury homewares to the urban mass market on cash or credit terms. A proven track record of over 27 years of quality merchandise and a convenient shopping experience has seen HomeChoice establish itself as the leading direct marketing retailer in southern Africa.

  • As a Multi-media retailer, HomeChoice uses a variety of marketing channels to communicate with and service our customers, including traditional direct mail, direct sales agents and significantly, telemarketing, internet, e-mail and cellphone channels.
  • Customers are offered luxury, exclusive homewares on credit and a hassle-free shopping experience with home or postal service delivery and free 14 days no-obligation home approval. 
  • Products are offered on cash or on credit terms over 6 and 16 months, with selected higher value products on 24-month terms.
  • Specialist buyers source the best, newest and most innovative products exclusively for HomeChoice. Our range includes:
    • Bedding,  curtains, towels, housewares, appliances, electronics, luggage and furniture
  • Paying HomeChoice customers receive HomeChoice Plus benefits including account protection, funeral benefits, assault and trauma benefits, access to legal advice, study bursaries and more.

Visit www.homechoice.co.za