THE GROUP
HomeChoice Holdings Limited is a leading direct marketer in consumer finance, offering retail and financial services to the rapidly expanding middle income market, through its subsidiaries HomeChoice and FinChoice.
- HomeChoice – South Africa's leading direct marketing retailer
HomeChoice is the group’s direct marketing retailer which offers an exclusive range of luxury homewares to the urban mass market on cash or credit terms. Products are offered on credit terms over 6 and 16 months, with selected higher value products on 24-month terms. - FinChoice – flexible and convenient personal loans
FinChoice, the financial services company of the group, markets personal loans to HomeChoice customers of good credit standing. Our loan products offer terms ranging from 6 to 24 months, and customers can access further credit over time.
The group, through the HomeChoice Property Company, owns the head office building from which both HomeChoice and FinChoice operate. It also holds land in Blackheath on which a new distribution centre will be developed.
